Not a melting pot,
but a salad bowl!

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About Us

The name Digimosaic represents the idea of cultural mosaic the mix of ethnic groups, languages and cultures that co-exist within society. Immigrants maintain their culture, and in multicultural destination countries like the US and Canada, resemble a salad bowl rather than a melting pot.

Asians are such a group in the United States and Canada. They are also the fastest growing ethnic group in North America. The Digimosaic team, with our rich and deep experience of more than a decade in the North American market, understands this consumer, We aim to educate and also provide online solutions to organizations, helping you to understand and connect with this favorable and growing consumer segment. The audience segment includes (but is not limited to) South Asians, Chinese, Vietnamese, Koreans, Filipinos etc.

Founder

Ajay Bansiwal is a seasoned media professional in the Asian media community, having spent almost two decades in the business, across North America and India. He has varied experience which ranges from start-ups to Fortune 10, and both demand and supply side of media. He has held senior positions at Sulekha.com, Times of India group, Reliance and Ozone Media in the United States. He is an alumnus of the Indian Institute of Management, Lucknow. He can be reached at ajay@digimosaic.com

Your
Ethnic Audience
Partner

Your Ethnic Audience Partner

Services

Digimosaic provides a digital platform to your organization to reach out to the multiple ethnic groups in a relevant context. We have successfully delivered high impact, high return digital campaigns to our clients.

With an access to thousands of ethnic media publications, Digimosaic matches your brand to the most receptive audience, and also helps in developing new audience segments that you may not be aware of. Our core strength is in stretching your advertising dollar.

We provide relevant audience and result oriented solutions across online touch points with our network.

  • DisplayDefinitive reach across ethnic segments and sub segments, across geographies, content channels and more.
  • MobileTarget the consumer on multiple parameters to get the maximum response.
  • VideoBrand engagement for gaining a higher consumer mindshare, brand recall & response.
  • Social MediaMedia strategy and execution across social media platforms.

Reach your
Audience

Reach your Audience

The Opportunity

U.S. Asian Population Growth, 2000-2010
Chart
Asians were the nation's fastest-growing race or ethnic group in 2012. More than 60 percent of this growth in the Asian population came from international migration. Chinese were the largest Asian immigrant group in the U.S. with over 3.3 million, followed by Indians (2.84 million), Filipinos (2.55 million), Vietnamese (1.5 million), Koreans (1.4 million), and Japanese (763,325). Overall, the 2010 Census said nearly 14.7 million people of Asian ancestry were living in the U.S. in 2010, a 43.2 percent increase from 2000.
Visible Minorities in Canada, 2011
The National Household Survey noted that the two largest visible minority groups in the country are South Asians (which include those from India, Pakistan, Sri Lanka, etc) and Chinese (which include those from China, Taiwan and Hong Kong), numbering 1.6 million and 1.3 million, respectively.
  • South Asian - 25%
  • Filipino - 10%
  • South East Asian - 5%
  • Chinese - 21%
  • Latin America - 6%
  • Other - 12%
  • Black - 15%
  • Arab - 6%
Immigrants in Canada

The Fastest Growing
Highly Educated
& Affluent Consumer

The Fastest Growing Highly Educated & Affluent Consumer

Contact Us

If you want to reach out to Asian audience, or learn more about this audience, please feel free to contact us.

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Reach us at

01 - 917 470 9630

Lets Start a
Conversation

Lets Start a Conversation