Automobile industry
Automobile industry is an extremely competitive market. Especially, when it comes to digital media, grabbing those relevant user’s attention with an impact, so that they become interested and motivated to look further.
It’s a high involvement decision for the consumer, and the brand/ agency needs to have thorough understanding and pertinent experience of the target consumer, and also address the challenges of shifting brand loyalties and complicated consumer choices – EV, Rideshare, price points etc.
Digimosaic has not only delivered relevant ads to the targeted users, and consumers to the clients , but also valuable consumer insights.
Challenges
Major challenges faced by our Advertisers were, addressing different KRAs depending on model, seasonality, economic environment, consumer lifestyle and stage. Advertisers were looking to steer users for:
Dealership visits
Encouraging Users to visit nearby physical stores to checkout the products.
Certified Pre Owned
Users who are looking to buy Pre-Owned affordable luxury cars, informing them about the various nearby dealerships.
Test drive
Directly generating leads for Test drive to seize customers’ attention and immediately take measures to make them genuinely interested.
Build your own (Customization)
Solutions
User Segmentation
Fragmenting users based on their Demographic, psychographic, ethnicity, etc. and displaying personalized ads to them, which not only helps in higher engagement from users but also increases relevancy and indirectly helps in better ROAS(Retrun on Ad Spends).
Retargeting
Increasing engagement using dynamic remarketing ads to users who have previously interacted with the website. This helps not only to remind users about Brands Presence but also encourages them to perform certain actions on Brand’s website which they may have missed on the website or App.
Geo Fencing
Showing ads with location information of Dealership and interest rates according to the location by setting up a virtual perimeter around the dealership.
Data Driven
Collecting user information about their income levels(Of Course with user consent) by combining various data points on third party data management platforms and targeting those users to increase reach of relevant users.
Programmatic
Capturing broader audience reach to create an omni-channels presence on display, video, and targeted media publications(specially Automobile) with the power of programmatic advertising.
Multicultural Marketing
To enhance the Brand reach to various ethnic audiences by creating experiences which highlights their cultural significance and relevance from a Brand standpoint with ads and landing pages specifically created in their language.
Marketing Stack Utilized
CDP(Customer Data Platform) for first party user Segmentation.
DMP(Data Management Platform for third party targeting. LookAlike Targeting: For amplifying relevant audience reach.