Ask the right questions

Quick guide for retail clients to diagnose and improve your digital presence

Its important to ask yourself relevant questions, which helps define a digital campaign and expected results. Digimosaic helps clients at every step, this is a continuous process.

1. Define/ validate Audience -Are you talking to the right audience for your product/ service?
2. Extend Audience – Can we find more consumers for your product/ service and also upsell, cross Sell to your existing customers?
3. Reach – Where can you find your audience?
4. Media buying and optimization- Where and how to find your audience effectively?
5. Channel attribution and optimization – Client needs to attribute conversions correctly and optimize accordingly eg what channels are giving a better conversion and why and how do we improve?
6. Conversions – Converting audience to customers, what do they do on your site, how much time do they spend, are they buying and if not why? It will also help understand if there are any challenges with user experience.
7. Customer Life Time Value – Now you have consumers how do you differentiate between your high value and low value consumers and how do you increase usage to improve LTV?. Data mining and analysis is important.