Ecommerce as an industry has been growing at a tremendous pace. As per Statista reports, in 2016, retail e-commerce sales worldwide amounted to 1.84 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Penetration of Smartphones in developing nations and faster internet speed are augmenting this development.
With this rapid growth, the ecommerce industry has evolved thousand fold.Now, there are various solutions available for Ecommerce companies to get started with ease and this easiness has brought severe competition in the market to acquire customers and to retain them.
Marketing overall can help reach out to your audience and highlight products offered by ecommerce advertisers. But, single handedly, it cannot ensure a consistent growth in the overall business. Companies are required to take a Data-Driven approach to understand the customers better and create Brand Recognition for themselves. We at Digimosaic, encourage and assist our customers to establish a Data-Driven culture in their company. Which will not only solve their instantaneous challenges of Customer acquisition and retention, but also help them achieve their objective of profitable ROI by creating strong Brand Identity so that they can reduce their dependence on just marketing efforts alone and customers recall the Brand, whenever the need arises.