Entertainment

Entertainment Industry is going through some radical changes in these recent years. Complete industry is making significant strides and growing at a tremendous pace.

To ensure that they stand out from the clutter and grasp the user’s attention, they need to bring attention grabbing experiences in front of the audience. This is where Digimosaic comes into play. Not only have we created impactful rich-media experiences for our customers to capture the short attention span of users but also make them involved in the ads with interactive events.

Challenges

Low involvement, short attention span that needs to be captured
Different solution based on the content i.e. theatrical release (reach), OTT subscriptions (cost of acquisition)
Ensure to stand out from the clutter

Solutions

Geo fencing

Social media targeting

keywords

High impact creative and videos

Targeted media. Language , ethnicity

Retargeting

Marketing Stack Utilized

DCO (Dynamic Creative Optimization)

Facebook Marketing

Marketing Stack Utilized

CDP(Customer Data Platform) for first party user Segmentation.

DMP(Data Management Platform for third party targeting. LookAlike Targeting: For amplifying relevant audience reach.

Some Movie Promotions We Have Done