Multicultural marketing helps clients to engage its consumers beyond the mainstream. It helps in improving conversions, and brand loyalty, by targeting a specific consumer segment based on socio-cultural variables and building a deeper emotional connect.
We thoroughly understand the idea of the cultural mosaic, the mix of ethnic groups, languages, and cultures that co-exist within society. Immigrants maintain their culture, and in multicultural destination countries like the US and Canada, resemble a salad bowl rather than a melting pot. The Digimosaic team, with our rich and deep experience of more than a decade in the North American market, understands this consumer, We aim to educate and also provide online solutions to organizations, helping you to understand and connect with this favorable and growing consumer segment. The audience segment includes (but is not limited to) South Asians, Chinese, Vietnamese, Koreans, Filipinos, etc.
Digimosaic is a pioneer in multicultural digital marketing, and provides a digital platform to your organization to reach out to the multiple ethnic groups in a relevant context. We have successfully delivered a high impact, high return digital campaigns to our clients.
With access to thousands of ethnic media publications, Digimosaic matches your brand to the most receptive audience, and also helps in developing new audience segments that you may not be aware of. Our core strength is in stretching your advertising dollar.